Customer Experience(CX) & Design Engineering : What it is and how Google Light House Audit can help.
Cx Design is what we call to Customer Experience Centric Design. A CX Engineer is responsible for creating satisfying or compelling experiences for users of a product, with a focus on reshaping the customer experience to maximize conversions. These individuals must have an expert understanding of touchpoints across the entire customer journey.
Lighthouse Audit is a score that really matters and mirrors/predicts your customer experience and shows you the opportunities to grow the numbers that are critical to your Business…….
“CX Engineering is to enhance Customer Experience via improving the quality of web page and how it delivers to end customer or user. It’s a knowledge based study to drive the design process”
Before we dive into the topic, let’s briefly talk about why web performance matters. According to Akamai’s 2017 report,:-
“A 0.1 second delay in site loading speed can cause a 7% drop in sales. That means that ,if you have an E-commerce business generating $100 per day, then you will lose $7 in sales revenue. That’s the cost of poor web performance.”
That’s a lot. 💰
As per Google Market Audits and Surveys , here are the few main key Take-aways which throw an interesting insight on usage, trends ,CX driving outcomes and Industry standards :-
Some Interesting Facts about CX -
- 53% of all site visits are abandoned if page load takes more than 3 seconds. [ Source : Google DoubleClick blog ]
- Rebuilding Pinterest pages for performance increased conversion rates by 15%. [ Source : WPO Status ]
- If site takes >1 second to become interactive , users loose attention ,and their perception of completing the page task is broken. [ Source : Google Developers Blog ]
- As page load time increases from one second to seven seconds ,the probability of a mobile site visitor bouncing increases 113%. [ Source : Think with Google ]
- 14 seconds is the average time a mobile web page takes to load on a 4G connection . [ Source : Google DoubleClick blog ]
- Lighthouse only simulates mobile performance ;to measure performance on a real device ,try WebPageTest.org [ Source : Lighthouse team ]
- Walmart saw a 1% increase in revenue for every 100 ms improvement in page load. [ Source : WPO Status ]
- By reducing the response size of JSON needed for displaying comments, Instagram saw increased impressions. [ Source : WPO Status ]
- 1 MB takes a minimum of 5 seconds to download on a typical 3G connection. [ Source : WebPageTest and Dev Tools 3G definition ]
- As the number of elements on a page increases from 400 to 6000, the probability of conversion drops 95%. [ Source : Think with Google ]
- BBC has seen a loss of 10% of their users for every extra second of page load. [ Source : WPO Status ]
How can a Lighthouse report help you?
Each Lighthouse audit provides you with feedback on the following:-
- Performance.
- Accessibility.
- Progressive Web Apps.
- Best Practices.
- SEO.
The above factors will decide the score for your webpage on a scale of 0–100. An overall score of 59 or higher is required to be considered in good standing with Google, and a score above 90 typically represents the top five percent of top-performing pages.
“CX Engineering or Customer Experience Design is becoming very crucial aspect of web development standard nowadays. Google LHA is so powerful that it can give you valuable insights to user experience on your site and if utilised correctly, can help to decrease your site’s bounce rate and increase conversion rates (which can mean greater brand awareness and more sales!).”
Basis this , I can also derive Ux principles to design my UI which are as follows :-
I am Deepak Tiwari and working as Director — Software Engineering at one of MNCs in Hyderabad. I love coding in Javascript and learn new things. I am a Full Stack Application Architect and have architected over 100+ applications in Prod.My contact is er.deepak.cs03@gmail.com.