Augmented Reality(AR) — Building UI/UX Capability for your Business

Why AR Expertise ?

Augmented reality technology combines the physical and virtual worlds together by overlaying digital information into the user’s environment, typically via a two-dimensional display.

Learning how to implement AR to transform businesses is a high-demand skill in the enterprise sector. Companies are ready to invest in AR but need experts who can build effective strategies to implement AR solutions that transform products, processes and people into smart, connected enterprises.

Business Use Cases

• AR has profound implications in increasing human productivity enabling us to see digital information as we go through our daily work.
• It can be used to bring products to life in a digital design review.
• It can be used to teach new processes or on board workers more efficiently through Just In Time Instructions.

Business Offerings as Capabilities in this Area ( Scope : Mobile AR — Handheld Devices )

• Augmented Reality Mobile App development
• eCommerce and mCommerce application development
• Education & eLearning AR app development
• Image recognition, Navigation and Maps
• UI/UX design for User Interaction

Key learning

• Mobile AR can work extremely well as a feature within an existing app.
• Contextually switching from a traditional UI to AR can be very powerful.
• If you are new in industry then not take SmartGlasses/Hololens enabled apps as you are starting to become AR Enabled. The AREnabled companies who are working on delivering advanced EnterpriseAR Solutions are already minimum 10 years in this industry and have plenty of projects to their credit. This hints towards MR.
• You may start with AR Feature in Mobile App and develop that as a UI Competency and Offering to companies who are seeking UI/UX Solutions. Later on as maturity comes with experience and learning we can gradually build new strengths and can build for smart-glasses. But foundation will be mAR. (70% market)
• The three types of AR we can focus on is Marker,Markerless & Location based AR .
• WebAR,Projection based AR and Superimposition based AR should be your focus areas for Offering.

Technologies we should be focussing for Training of Resources. :-

1. Vuforia — Platforms -All
2. ARCore by Google — Platforms — Android
3. ARKit by Apple- Platforms — iOS
4. Sketchfab & GooglePoly for creating and modelling 3D Objects and scenes for AR/VR.

Key learning

Vuforia/ARCore/ARKit they together contribute to 70% AR Development in Market. AR Technology should be supported by Unity 3D Modelling & Gaming Engine and should be able to deliver Marker/Markerless AR Apps. Vuforia delivers to iOS/Android both and supports Win/MacOS etc and is very powerful and leader.

Business Strategy Framework we should be focussing for complex solutions :-

• ARPlaybook — Concept unleashed by PTC | World’s Leading AR Solution Provider.

Low Code AR Tools

BlippAR, hpReveal,Scapic, ARCreator

Trainings Required

We must start early. These courses are just available at very low prices due to COVID-19 and are highest selling courses. LnD Team must go ahead and buy these and later through shared logins all can use them.

These 3Trainings are must to learn Vuforia,ARKit & ARCore using Unity.For prices ,please check Udemy.

Trainings Duration

The duration of these Trainings are self-paced and all are total 40 hrs . Roughly it will take 2 months to completely train our resources. We can substitute these with ILTs. We may also hire external consultants who can provide quality training here. I can tell that we need to identify good JS Programmers who have good expertise in JavaScript esp ReactJS Coding.

Leading Competitor

According to Research and Markets, the key players in the mobile augmented reality market to watch out for are: Google (United States),Qualcomm (United States);Samsung Electronics (South Korea);Microsoft (United States);Infinity Augmented Reality (Israel);Blippar.com (United Kingdom);DAQRI (United States);Wikitude (Austria);Metaio (Germany);Catchoom Technologies (Spain);Aurasma (United Kingdom);Atheer (United States).

In India the leading players are:- Quytech , Yudix and Softweb. You can partner with one of them.

I am Deepak Tiwari and working as Director — Software Engineering at one of MNCs in Hyderabad. I love coding in Javascript and learn new things. I am a Full Stack Application Architect and have architected over 100+ applications in Prod.My contact is er.deepak.cs03@gmail.com.